in a nutshell
immerse yourself in #gothaspeak ... its origins ... its intent ... and how everyone of us could rally behind it ... to reach and inspire that broader audience ... about the pioneering age of aviation. #gotha!
#gothaforce
our brand name ... with an abstract, slightly mysterious nod to the pioneering age of aviation. if you thought we are into heavy bombers ... think again ... may the #gforce be with you ... which can be used on some occasions as an alternative abbreviation
#gotha!
wwi aviation speak for "gotcha" ... as in "ok" or "yes I understand". it's our personal favorite ... so if there is one #gothaspeak to remember ... it better be this one. #gotha!
#gothaverse
our collective offering ... and presence within the public and social space ... whether that be our website, Instagram, Facebook, Youtube, TikTok, ...
#gothaquest
our "why" ... as in "we are here to inspire about the pioneering age of aviation". it's our cause, purpose and/or belief ... the very reason #gothaforce exists.
#gothasense
our "how" ... the way we try to do things ... inspired by Japanese culture, beliefs and traditions. it's Pour Le Merite.
#gothacrew
there is no I in Gothaforce ... it's all about the team ... an enthusiastic group of people ... from all around the world ... working closely together ... sharing the same passion.
#gothacrowd
alone we can do so little ... together we can do so much. let's team up ... it's all about extending the community. join the #gothacrowd!
#gothaflies
our passion for the pioneering age of aviation ... dream big ... smile often ... think positively ... give thanks ... embrace change ... yes we can. do you feel the #gothaflies ...
#gothagear
our unconventional, versatile, slay yet subdued essentials collection ... a must-have for any decent wardrobe. understatement is the new fashion.
#gothazone
a special place ... the place to be ... something that is very much in the spotlight ... can be physical ... virtual ... but also mental
#gothaflieg
our take on Idflieg "Inspektion Der Fliegertruppen" ... the bureau of the German Empire that oversaw German Military Aviation prior and during World War I. it represents our design & engineering capability ... which happens to be pretty German too.
#gothawerke
our factory ... where the gems come to life ... not stashed away inside mountains ... but handsomely located at the birth of our modern civilzation
#bushido
a moral code of conducted deeply enshrined in Japanese Samurai culture, concerning attitude, lifestyle en behavior formalized during the Edo period. #bushido represents the bold, limitless outside of the #gothaforce brand ... which is where you will typically find it
#pourlemerite
the act of doing something ... out of passion and belief ... instead of short-term, monetary or self-interest purposes ... usually it takes you further ... and it is more fun ... along the journey. #pourlemerite represents the warm inside of #gothaforce brand ... which is where you will typically find it
#wabisabi
deeply engrained in Japanese philosophy and aesthetics ... the acceptance that something ... is not perfect ... transient and always subject to change and improvement ... accepting peacefully the natural cycle of growth and decay ... life is about learning ... all credits to Miyabi-san for this one
#HIstoryworthsharing
lower case folks ... as we are ... the HI is an exception to the rule ... HI as in hello ... and as in both collating and distinguishing it from the story part ... both of which are worth sharing ... especially the pioneering age of aviation
got(h)a great idea ?
alone we can do so little ... together we can do so much ... if you have a great addition to the glossary ... just shoot us a message ... abusive language aside ... the sky is the limit.
